Crisis Communication in a Digital Era: Dr. Kara Alaimo Holds Guest Lecture at St. John’s University

By Camilla Biscarini, Master’s students at St. John’s International Communication program. 

Fake news, hacking, and the Presidency of Donald Trump are topics of great concern for media, the public and also the corporate world.

What are the best strategies on how to respond in case a corporation becomes the target of a hacker? What are the dangers of fake news and fake followers on social media? On Tuesday, February 7^th, 2017 Dr. Kara Alaimo, expert on Crisis Communication and author of the book “Pitch, Tweet, or Engage On the Street” held an engaging seminar with students of St. John’s University seeking answers to the following central question: What strategies can communication professionals recommend to businesses in typical cases of crises of today’s digital “post-truth” era?