We at #ICM820 course have discussed successful strategies of community-building as well as cases gone very wrong. But evaluating – quantitatively measuring and qualitatively assessing – successes is a tricky issue.
From a macro-level vantage point of societies and its institutions, we could ponder how to assess media systems (or, as many tend to say about the digital era of multiplicity, media ecosystems) work effectively, democratically, openly, and so on. I have collected some links to projects, ideas, and cases that aim at measuring media systems and media development from a global perspective.
The meso-level of organizations outlook would be to look at effectiveness of particular political, economic, social, etc. communities, organizations, or campaigns. Is it about eye-balls, likes/shares/follows, comments, retweets/repins etc.? Is it about the ratio between lurkers vs. active participants? Professionally, do we value media differently than we did before, in terms of it as an advertising distribution tool, a news source, a forum for debate, an entertainment source? Here are just some examples of the infinite amount of views on how to measure success and impact in the digital age:
- “The most important social media metrics to follow.“
- Email marketing best practices, in 10 infographics.
- Metrics for Civic Impact of Journalism
Finally, at the micro – or individual – level: How do you (does one) measure a digital community? Usability, access, relevance, engagement/familiarity, security…?
As experts of digital communities, how do we balance structural/technological concerns, big data metrics, and individual experiences?